Monday, November 10, 2008

Showcase Your Clients

Our recent musings about Botox (Nov. 3rd) reminded us of Dr. Charles S. Fulk, the skin doc Media South profiled in the current issue of Executive Highlights. Fulk explained why cosmetic dermatology, such as Botox, is best left to actual physicians, not hair stylists, massage therapists, and day spa owners.

The Morristown, Tenn. dermatologist regularly sees patients who didn’t get the results they wanted (or got unwanted results such as skin damage) from laser services and other treatments administered by non-medical practitioners. Fulk got the opportunity to share his expert advice—and promote his business—thanks to an invitation from his commercial financial partner, First Tennessee. Media South produces the business magazine Executive Highlights for the bank, which showcases a couple of its top clients in each issue.

Thanking your customers is always good business, and shining a spotlight on them is even better. If you’d like to create a custom publication, promoting your organization and applauding your key accounts, call Media South at 865-525-0030 to explore the options.

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